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Please use this identifier to cite or link to this item: http://dspace.siu.ac.th/handle/1532/188

Title: Action plan for improving service quality of Shin Satellite Public Company Limited
Authors: Pattanapanittamrong, Nitsana
Keywords: Shin Satellite Public Company
Service industries
Service industries Management
Quality control
Issue Date: 2006
Type: Thesis
Series/Report no.: SIU PS SOM-MBA 2006-08;
Abstract: In the current circumstance that the geosynchronous orbit is filled up with many communication satellites being prompt to serve commercially demand in satellite communications, the competition of the satellite service industry is anticipated to be highly increased and difficult. For that reason, this research study aimed to identify factors and guidance for improving service quality of Shin Satellite Public Company Limited in terms of how frequency of problems customers face on satellite utilizations could be reduced and how to respond the customers’ requirements on satellite services with satisfactory. This study was conducted with qualitative research method by documents review and semi-structured interviews. The finding of this research project was gathered from the combination of the best practices of satellite operator leaders including PamAmSat, Intelsat, and Eutelsat, and the opinions and suggestions from different views of Shin Satellite’s management officers and satellite users. The study results were discussed and analyzed for Shin Satellite technical service quality improvement. Some parts of the result can be applied inductively to be advantageous for other satellite operators in the satellite service industry.
Description: Assoc. Prof. Dr.Chuvej Chansa-ngavej (Deputy Dean, School of Management) ; Committee Dr.Pacapol Anurit (Advisor), Assoc. Prof. Dr.Chuvej Chansa-ngavej (Committee), Dr.Chanchai Bunchapattanasakda (Committee).
URI: http://dspace.siu.ac.th/handle/1532/188
Appears in Collections:PS School of Management (SoM)

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